12 Product Tour Examples That Actually Work

Looking for product tour ideas you can use in your own product? Below are 12 examples from Slack, Grammarly, Figma, Airtable, and other SaaS products. Each breakdown covers how the tour works, why it works, and what to copy.

Tours that get users to a first win

1. Slack: Combine explanatory tooltips with a real conversation

Slack’s four-card tour opens inside the workspace with a welcome screen and a tooltip attached to the channel list. The first visible tooltip explains what channels are, then uses a “Got it!” button to continue. Users can skip from either the welcome screen or the tooltip. Alongside these explanatory cards, Slackbot asks the user to type and send a message, then responds inside the conversation.

Why it works: The tooltips provide enough orientation to decode the interface, but the Slackbot interaction is where the lesson becomes useful. The user experiences the product’s basic interaction instead of clicking Next through four descriptions.

What to copy: If part of your tour can happen through the product’s normal interaction model, use it. A chatbot can teach through a conversation. A form builder can ask users to edit a form. A project tool can teach tasks by giving the user a task.

2. Grammarly: Build the tour around real product actions

Grammarly opens with a modal offering a quick tour or a skip option. Starting the tour takes the user into a document containing intentional writing errors. A pulsing hotspot draws attention to the first underlined issue. Clicking it opens Grammarly’s normal suggestion UI, where the user can inspect or apply the correction. The next hotspot moves to another capability, such as “Correct with Assistant.” The user advances by interacting with the document rather than repeatedly pressing Next.

Why it works: The tour and the product use the same interaction. When the tour ends, the user already knows how to handle a suggestion in their own document. The seeded text supports the lesson, but the guided sequence is what turns it into a tour.

What to copy: Attach each step to a safe, representative action in your product. Let the successful product action move the lesson forward whenever possible.

After users choose to design in Figma, they enter a populated workspace and can start a 10-step walkthrough. Short tooltips explain individual controls while visual demonstrations show interactions that are awkward to describe in text. More involved steps offer a “Learn more” route, and users can close the walkthrough instead of completing all ten steps.

Why it works: Design tools contain gestures and spatial interactions that do not translate well into written instructions. Showing the movement beside the relevant canvas control reduces the amount of copy and gives the user something specific to imitate.

What to copy: Use a GIF, animation, or short clip when the lesson depends on motion. Keep text for the purpose of the step and let the visual explain the mechanics.

What could be improved: Ten steps is a substantial commitment. A close control prevents the tour from becoming a trap, but it does not make every step necessary. Long tours need a coherent task or clear sections, not ten unrelated feature introductions.

4. Airtable: Give users control over a six-step tour

Airtable’s six-step tour starts with a welcome slideout, then moves through contextual tooltips and hotspots attached to the interface. A yellow outline separates each target from the surrounding UI. Users can skip the tour, return to an earlier step, or later reopen the guidance through “show onboarding tips” in the help center.

Why it works: Six steps can be too much when users have no control. Airtable reduces that cost with back, skip, and replay options. Closing the tour does not mean permanently losing the lesson.

What to copy: Design the exit before publishing the entry. For any tour longer than a few steps, decide whether users can go back, skip, and restart it. Make the highlighted target visually distinct from a busy interface.

Tours that adapt to the user’s situation

5. HubSpot: Put a guided tour inside a consequence-free demo

HubSpot invites users to “Take a quick demo of your CRM” before opening a seven-step guided sequence. A scenario-setting modal explains the job, then the first tooltip points to Import and tells the user exactly what happens next: “Next: Start an import.” The tooltip shows “1 of 7,” while a persistent strip groups the demo into three phases: centralize contacts, customize HubSpot, and segment contacts. An Exit demo control remains visible.

Why it works: Several layers answer different questions. The scenario explains why the task matters. The tooltip identifies the next action. The step counter shows local progress, and the three-phase strip explains the broader journey. The demo environment lets users follow the tour without affecting a live CRM.

What to copy: For a longer tour, show both the current step and the larger task. Use action-specific button copy instead of a generic Next label. Put risky workflows in a demo environment.

Asana’s onboarding sequence guides a workspace creator through creating a project, adding tasks, assigning those tasks, and setting deadlines. Contextual tooltips appear around the relevant controls after the user has created something to configure. Someone joining an existing workspace receives a different path because the project structure already exists.

Why it works: Each tooltip arrives with the prerequisite already in place. Explaining due dates before a task exists would force the user to remember the feature. Pointing to the due-date control on a task they just created makes the instruction immediately usable.

What to copy: Sequence a tour around product state. Do not show step four because the user clicked Next on step three. Show it because the action from step three created the object or state required for step four.

7. Miro: Change the instruction when the input device changes

After Miro’s setup questions and template choice, the in-product tour asks, “What are you using right now?” The user selects Mouse or Trackpad and clicks Apply. The next step teaches the appropriate navigation gesture inside the live board. In the trackpad version, an animated prompt asks the user to spread their fingers to zoom in. Performing the gesture produces immediate “Yeah!” feedback. The modal also has a close control.

Why it works: The branching question changes the instruction that follows. The user then performs the gesture instead of watching an animation and clicking Next. Success feedback confirms that the product recognized the action.

What to copy: Branch a tour when context changes what the user must physically do. Device, permissions, connected integrations, and existing setup are stronger reasons to branch than superficial persona differences.

Tours that help existing users adjust and adopt

8. Google Analytics 4: Use a numbered orientation tour for an unfamiliar interface

Google Analytics 4 uses an eight-step orientation tour with blue callouts attached to navigation areas. The tour takes users through Reports, the reports snapshot, Explorations, Advertising, and Admin. Each callout includes a step counter and close control. Later steps add Previous and Next buttons. The final step points users toward Search for reports, data questions, insights, help, and other tours, then ends with “Got it.”

Why it works: The tour has one clear job: help users map an unfamiliar information architecture. Each step names an area and explains what the user can accomplish there. Back controls are useful because orientation often requires comparing locations.

What to copy: For a redesign or migration tour, organize steps around user destinations rather than every changed component. Include a final route to help so the tour does not have to explain the whole product.

What could be improved: Eight callouts containing feature descriptions are easy to skim. This pattern can improve awareness, but it does not prove the user can later find or use the reports. Measure navigation behavior after the tour, not completion alone.

9. Loom: Dedicate one tour step to each concrete output

Loom’s AI feature tour contains four numbered steps displayed over a dimmed interface. Step one introduces three outputs a recording can produce. Step two shows document templates such as SOPs and QA steps. Step three demonstrates creating an issue for Jira or Linear. Step four shows messages formatted for Slack, Teams, or email. Each card includes Close and Next, while the final card uses “Close tour.”

Why it works: Each step answers “What can this create for me?” The tour changes the highlighted product state to show the relevant template, integration fields, or generated message. It demonstrates outcomes rather than pointing at four buttons in the same static screen.

What to copy: Give every step one output or use case. Change the underlying product state so the visual evidence matches the claim in the tooltip.

What could be improved: Loom’s tour demonstrates the controls but advances through Next buttons. Users can finish without generating anything. It is a good feature preview, but a follow-up prompt may still be needed to produce first use.

10. Trello: End a redesign tour with the actual adoption decision

Trello used a four-step tour to introduce an updated navigation bar to existing users. The final step asked whether the user wanted to switch to the “improved” navigation. Users could see the proposed change before making the adoption decision.

Why it works: The tour has a meaningful finish line. Its last CTA changes the user’s product experience rather than merely dismissing the final tooltip.

What to copy: Decide what the user should do after learning about a redesign. Switch now, try the new editor, open the migrated report, or keep the current version for later. Put that decision at the end of the tour.

Tours that give users control over the lesson

11. Jira: Use a checklist to launch smaller tours on demand

Jira’s Quickstart is a right-side panel containing six sections, including creating a project, adding work, customizing a workflow, connecting tools, inviting teammates, and exploring Premium features. Users expand the section they need and click “Show me” to launch contextual guidance. The panel tracks progress and includes “Dismiss Quickstart.” Individual tips use their own controls, such as “Got it.”

Why it works: Jira avoids forcing six different jobs into one linear tour. The checklist provides the map, while smaller tours teach one task at a time. Users can open the relevant lesson when they reach that part of setup.

What to copy: If your proposed tour contains several independent outcomes, turn them into separate launchable tours. Use a checklist or resource center to organize them.

12. Lattice: Offer the tour, a video, or a reminder for later

Lattice opens with three clear choices: take a five-step tour, watch a five-minute video, or ask to be reminded later. The tour covers the administrative side of Reviews. Its final tooltip points to the Help Menu, where an onboarding checklist remains available under Onboarding Guides. Users can go Back or End Tour from that final step.

Why it works: Control exists at both ends. The opening lets users choose a learning format or defer the lesson. The ending hands them from a temporary tour to persistent help instead of assuming five steps will be remembered forever.

What to copy: Give users a clear alternative to starting now, then tell them where the guidance will live afterward. “Remind me later” is more useful than making users close a modal and hope they can find it again.

A product tour mistake worth avoiding

PayPal’s optional three-step tour begins with an announcement offering “Take a tour” or “OK.” The first tooltip, “Insights,” shows “1 of 3” with Next and close controls. Later tooltips point to other dashboard sections, requiring the user to scroll to find them. The tour uses passive copy and generic actions such as “OK” rather than asking the user to perform a meaningful product action.

Why it struggles: The user has to navigate the tour before they can learn from it. The tooltip explains areas that already have visible labels, and the CTA does not say what will happen next. The visual connection between steps weakens once the next target moves off screen.

What to copy instead: Keep the next target visible or explain that the page will move. Use CTA copy that previews the next step. Most importantly, make each tooltip add information the label beneath it cannot provide.

What the best product tours do differently

Every step has one job

The strongest tours can explain why each step exists. Loom dedicates one step to each AI output. GA4 dedicates each callout to a product destination. HubSpot’s first tooltip leads directly into an import. A step that cannot be tied to a decision, action, or useful piece of orientation probably belongs elsewhere.

The product and the tour advance together

Grammarly asks users to correct text. Miro asks them to perform a gesture. Asana waits until a task exists before explaining assignees and deadlines. These tours react to product state instead of running as a slideshow over the interface.

The controls match the commitment

Longer tours need progress, back, skip, and replay controls. Airtable makes its six-step tour recoverable. HubSpot shows both step and phase progress. Lattice lets users defer the tour before it starts.

The last step leads somewhere useful

Trello ends with a decision to switch interfaces. Lattice points users to persistent onboarding help. GA4 points to Search. “Tour complete” is rarely a useful destination by itself.

For more on designing the sequence, triggers, and measurement, read our guide to product tour best practices.

Choose the tour pattern that matches the lesson

If users need to…	Tour pattern	Example
Practice the product’s core interaction	Action-driven tour	Grammarly or Slack
Learn a visual or gesture-based interface	Tooltip plus animation	Figma or Miro
Complete a risky workflow	Guided sandbox tour	HubSpot
Work through a longer sequence	Numbered tour with back, skip, and exit controls	Airtable or HubSpot
Find their way around a redesign	Orientation tour	GA4 or Trello
Understand several outcomes from one feature	Feature preview tour	Loom
Learn several independent tasks	Checklist launching smaller tours	Jira
Choose when and how to learn	Optional, replayable tour	Lattice

Choose the tour based on what someone needs to learn. A feature preview, an interactive walkthrough, and an orientation tour solve different problems even if all three use tooltips.

FlowNavi’s product tour builder lets you create action-led and explanatory tours, target them to the relevant users, and see where people drop off.